Marketing Management 2 Assignment 2 Answers 2022:- In This Article, we have provided the Answers to Marketing Management 2 Assignment 2 . It’s nice to see you on our site
Q1. Out of Rogers five factors that influence acceptability of innovation, which one requires that an innovation should not be very difficult to use?
- Complexity
- Relative advantage
- Trialability
- Adaptability
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Q2. During the ____________ stage of the innovation adoption process, the consumer decides to go ahead with the use of the innovation.
Answer:
Q3. The _____________ category of innovation adopters are mostly traditional, averse to change, with low social status and low exposure to outside world.
Answer:
Q4. Which of the following is false about product life cycle:
Answer:
Q5. Which of the following is not true regarding a large enterprise introducing a new product?
Answer:
Q6. Which of the following is not an advantage enjoyed by a follower at an early PLC stage of a new product?
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Q7. Which of the following is not a strategy that is frequently used during the growth stage of the product lifecycle?
Answer:
Q8. At harvesting stage firms try to:
Answer:
Q9. Which of the following does not constitute a product or process innovation?
Answer:
Q10. A company intends to launch a new shampoo that it is confident will lead to reduction of hair loss. The company experienced considerable preference from target customer groups while testing the product in test markets. Also, the company has found that no other competitor can offer a similar or better product. The pricing strategy it should opt for is:
Answer:-
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Marketing Management 2 Assignment 2 Answers 2022:- In This Article, we have provided the Answers to Marketing Management 2 Assignment 2 . It’s nice to see you on our site