# Marketing Management – I Assignment 4 Answers 2021

Marketing Management – I Assignment 4 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference

In a study (S1) it was found that when the price of 125gm toothpaste was increased by Rs.10, the sales of the product went down by 3%. In another study (S2), it was found that percentage increase in sales of herbal toothpaste and percentage increase in number of buildings of green design has been nearly same over the past 5 years.

Q1. The findings of study 1 (S1) is an example of_____________ and the findings of study 2 (S2) is an example of_____________.

a) correlation, causality

b) causality, correlation

c) correlation, corrugation

d) corrugation, causality

Ans:- b) causality, correlation

Q2. Response to which of the following can be measured using a dichotomous scale?

a) Do you own a two wheeler?

b) How many languages do you know?

c) Which is your favourite restaurant?

d) How many times do you shop for groceries in a month?

Ans:- a) Do you own a two wheeler?

Q3. Measurements of_____________ scale have fixed zero and allows computation of geometric and harmonic mean.

a) ordinal

b) nominal

c) ratio

d) interval

Ans:- a) ordinal

Q4. Tata Motors wants to launch a new car. It decided to hold a panel discussion of automobile experts to select what features the new car must have. The selection of the experts is expected to follow:

a) Judgemental sampling

b) Stratified sampling

c) Systematic sampling

d) Simple random sampling

Ans:- a) Judgemental sampling

Q5. A mobile phone manufacturer wants to understand what level of importance consumers attach to each of the different features like camera quality, battery life etc. The type of multivariate analysis that would be most suitable is:

a) ANOVA

b) Cluster analysis

c) Conjoint analysis

d) Factor analysis

Ans:- c) Conjoint analysis

Q6. Identify the incorrect statement regarding ANOVA:

a) The dependent variable is a metric

b) The independent variables are categorical

c) The null hypothesis is that all means for different groups are equal

d) Both independent and dependent variables are categorical

Ans:- c) The null hypothesis is that all means for different groups are equal

Q7. Which of the following is an assumption of ANCOVA?

a) Covariates must be measured prior to interventions (independent variables)

b) There should be a reasonable correlation between the covariate and dependent variable

c) Homogeneity of regression slopes

d) All of the above

Ans:- d) All of the above

Q8. If you want to collect data regarding how many men and women are there in a group, you will be using a:

a) Ratio scale

b) Nominal scale

c) Ordinal scale

d) Interval scale

Q9. In hypothesis testing, a Type 2 error occurs when:

a) The null hypothesis is not rejected when the null hypothesis is true.

b) The null hypothesis is rejected when the null hypothesis is true.

c) The null hypothesis is not rejected when the alternative hypothesis is true.

d) The null hypothesis is rejected when the alternative hypothesis is true.

Ans:- c) The null hypothesis is not rejected when the alternative hypothesis is true.

Q10. The confidence level for a confidence interval for a mean is:

a) the probability that individuals in the population have values that fall into the interval.

b) the probability the procedure provides an interval that covers the population mean.

c) the probability of making a Type 1 error if the interval is used to test a null hypothesis about the population mean.

d) the probability the procedure provides an interval that covers the sample mean.