Marketing Management – I Assignment 8 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference
Q1. In order to realize its intended strategy, management of the firm must focus all its energies on aligning_____________.
- a) business strategy and advertising strategy
- b) core competencies and political environment
- c) competitive methods and task environment
- d) core competencies and competitive methods
Ans:- d) core competencies and competitive methods
Q2. In developing strategic focus alternatives, which one of the following is not a way to improve margins and investment returns:
- a) Reduce operating costs
- b) Increase number of customer visits
- c) Improve the sales mix
- d) Improve asset utilization
Ans:- b) Increase number of customer visits
Q3. Which one of the following is not one of Porter’s three generic strategies that lead to competitive advantage?
- a) Focus
- b) Cost leadership
- c) Transformation
- d) Differentiation
Ans:- c) Transformation
Q4. A steel manufacturing firm notices a drop in the demand for steel as a result of decline in ultimate consumer demand for automobiles, this illustrates the concept of:
- a) Derived demand
- b) Evoked demand
- c) Connected demand
- d) Reflected demand
Ans:- a) Derived demand
Q5. Which of the following is the set of comprehensive benefits a firm promises to deliver to the customers to satisfy their needs?
a) Low pricing
b) Good customer service
c) Money-back guarantee
d) Value proposition
Ans:- d) Value proposition
Q6. _____________ is a recurring purchase decision in which a business customer often reorders a product that has satisfied needs in the past.
a) Straight rebuy
b) Reciprocity
c) Capex buy
d) Modified rebuy
Ans:- a) Straight rebuy
Q7. _____________ are those elements that are considered mandatory for a brand to be considered a legitimate competitor in its specific category.
a) Points of conflict
b) Points of parity
c) Points of weakness
d) Points of reference
Ans:- b) Points of parity
Q8. _____________ is one of the tactics of Marketing where a market leader not only satisfies defense needs of the current position but also puts up peripheral offerings to defend a weak front or to act as a new market initiative.
a) Preemptive defense
b) Contraction defense
c) Flank defense
d) Counteroffensive defense
Ans:- c) Flank defense
Q9. In the _____________, the firm decides to attack its opponents on a small scale quite frequently, suddenly, and on different fronts within its overall market challenger strategies.
a) bypass attack
b) frontal attack
c) encirclement attack
d) guerilla attack
Ans:- d) guerilla attack
Q10. In the market follower strategy, _____________ copies aspects of the competing product but maintains differences in packaging and other product identity factors.
a) adaptor
b) cloner
c) imitator
d) Counterfeiter
Ans:- c) imitator
For More NPTEL Answers:- CLICK HERE
Join Our Telegram:- CLICK HERE